Measuring results in PR: Have we cracked the code?
It’s no secret that we all want to see results when it comes to PR campaigns. There’s certainly nothing wrong…
Category: Digital Marketing
Why your marketing agency should be your strategic advisor
If, like me, you have a strong, slightly “type A” personality, giving up control is hard. I know how you…
The long and short of it: Is shorter really better in B2B social?
When you’re scrolling through social media, what catches your attention? As social media users, we don’t stop to think about…
Marketing Executive
We’re growing again at Branch Road, and we’re looking for a new hire to expand our Marketing Operations team.
Join our growing agency
We’re growing fast at Branch Road, and we’re looking for three new hires to join us on our journey! We’ve…
4 ways to evaluate & accelerate your digital storytelling during a crisis
When a crisis like COVID-19 hits, businesses tend to go one of two ways; in a panic they halt their…
6 reasons to trust your marketing agency to do the job for you
We often ask whether activities should be in-house or turned over to a marketing agency. I believe the benefits of working with an agency outweigh keeping everything in house. Here’s why.
The importance of continuing to market
In times of crisis you wouldn’t sit back and wait for the ‘tough times’ to blow over before communicating and…
4 ways sports marketers and comms teams should react when live events get cancelled
With live sports expected to return imminently – albeit behind closed doors – what have marketing teams been doing to…
5 marketing tactics for driving MQLs during COVID-19
For some marketers, budgets are being reduced, while others are struggling with their messaging. And with events – potentially your biggest driver of leads – cancelled for at least the next three months, the question has to be asked: How are you getting through this?
3 reasons why I moved from in-house to agency
When I made the (recent) move from in-house to agency marketing, my well-intentioned friends (and former managers) were a bit surprised.
How and why to look outside your organisation for content production
No matter how well thought through your strategy and comprehensive your tactical plan, you still need the right investment and the ability to execute.