BR Podcast #5: 2024, year of the experimentation in AI

In the latest episode of the Branch Road podcast, Simon and Rhys get into how 2024 is being heralded as the year of great experimentation in AI.

With businesses and jobs rapidly changing, they dive into questions like

What freelance jobs are most in decline right now?
Are LLMs being an objective source of truth a good thing?
And what happens when the things that used to be hard in marketing become increasingly easier?

Links to the ideas covered in this episode

The 3 categories with the largest declines were writing, translation and customer service jobs. The # of writing jobs declined 33%, translation jobs declined 19%, and customer service jobs declined 16%.

The Abstraction Era essay

OpenAI’s Sora release

Fraud abound — fake Ids

‘Everyone looked real’: multinational firm’s Hong Kong office loses HK$200 million after scammers stage deepfake video meeting

“Air Canada must honor refund policy invented by airline’s chatbot”

Did you miss our previous episodes?

AI at BR Podcast #3: Content creation

AI at BR Podcast #2: How much content is too much content?

Our clients

Humblebrag: we work with some pretty big names in the industry…