Case Study

Crafting a newly designed website and narrative

The opportunity

Smartnumbers needed a complete brand identity and website refresh to better articulate its complex proposition, and position itself as a contemporary player in the market.

What we did

First, we held an in-depth narrative workshop to understand what made Smartnumbers stand out from the competition. We uncovered audience pain points, analysed competitors and drafted a new narrative complete with messaging framework.

Next, our design team created mood boards and design elements to match the new narrative and bring it to life. We created brand assets, style guides, a new logo, social identities, zoom backgrounds, sales decks, and product brochures.

Finally, we developed an entirely new website to give the brand space to live and breathe. This included a new sitemap, reimagining the user experience, new illustration and iconography, and simplified terminology to distil a complex proposition into easily digestible content with a striking visual aesthetic.

What we achieved

The new website and branding received overwhelmingly positive feedback from employees, customers, prospects, and channel partners. We even received positive feedback from Gartner.

It also increased web traffic, improved search performance, and elevated sales conversations through more intelligent CTA placement and persuasive copy.

More case studies


Building a content-driven demand generation platform

  • 60%
    Of our total addressable market engaged
  • 5K+
    visitors every month to the blog


Delivering a global portfolio of 18 customer advocacy videos in 8 weeks


Amplifying executive voices with bespoke content

  • 50%
    increase in LinkedIn followers one specific case

Our clients

Humblebrag: we work with some pretty big names in the industry…