Building a content-driven demand generation platform
60%Of our total addressable market engaged
5K+visitors every month to the blog
With its international flagship event, ‘ Oracle OpenWorld, ‘ only two months away, Oracle wanted to showcase its global success by shooting video stories with customers in Europe, Asia and the Pacific.
Pre-production: With timelines tight, we focused on getting up to speed on each customer story to create entertaining storyboards and talk tracks that captured the story accurately. We then planned 18 video shoots in nine different countries over eight weeks, researching locations and creating filming schedules.
Production: Allocating just two days per shoot, we filmed efficiently and maximised every opportunity to capture great content.
Post-production: We turned around each edit within three days and worked with Oracle to create a structured internal sign-off process to ensure we met the Oracle OpenWorld deadline.
We organised, filmed, and delivered 9 x 60-second and 9 x 90-second customer advocacy videos from regions including Japan, Taiwan, Fiji, Australia, Madrid, Slovenia, London and China.
Two of our videos were played during Oracle CEO’s keynote speech at Oracle OpenWorld in San Francisco. The rest were used throughout the event in breakout sessions and displayed on screens around the venue.
“When delivering a project under tight time pressures, it makes such a difference to work with a company that you know just gets ‘it’ in terms of taking our brand guidelines on board, putting the customer first, storytelling and the fact that you don’t have the runway to always organise things quite as much as you would like. Working with Kelly and Simon was like having an extension to the team. Their storyboarding and interview skills definitely helped ensure that what was shared with the customers was right first time, and that the final output hit the mark.”