Branch Road + SalesforceBen
Fuel your ISV’s marketing strategy with hard data
23 pages of data and analysis to focus and accelerate your marketing efforts
Branch Road and SalesforceBen teamed up to create the 2024 ISV benchmarking report.
Dive in to discover what’s working (and what isn’t) for ISV marketers, and read expert predictions for 2024 and 2025.
40%
of ISVs find personalisation “very successful” for reaching lead-gen targets and KPIs
69%
of ISVs still struggle to identify content that resonates with their audience
Show me the data
“Last year’s cutbacks have honed ISV leaders’ understanding of marketing’s role in growth, and helped refine which strategic and tactical levers to pull to best generate more revenue in the coming year.”
Contact the team
Now you know what your peers are getting good results from, but don’t know how to implement what you’ve learned? Contact us to set up an informal chat, no charge or strings attached.
Our clients
Humblebrag: we work with some pretty big names in the industry…
