15th May 2023
Xavier Genest
![](http://branchroad.media/wp-content/uploads/2023/05/Branch-Road-Xavier.jpg 1020w, http://branchroad.media/wp-content/uploads/2023/05/Branch-Road-Xavier-300x200.jpg 300w, http://branchroad.media/wp-content/uploads/2023/05/Branch-Road-Xavier-768x512.jpg 768w)
Starting his career in the comms industry, Xavier quickly found his calling amongst the technical topics of B2B copywriting. With experience across a range of sectors from manufacturing to supply chain management, he has produced long and short form content for names such as Baxi, Lloyd’s Register, and REHAU.
Since then, Xavier has been perfecting the art of turning complex subject matter into clear and concise content. Delving into the details and putting together a compelling story is a challenge he always enjoys.
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