Is it time to shift your social media strategy towards TikTok?
“Does my business need to jump on the TikTok wave?” If this question has crossed your mind, you’re not alone….
Our latest thoughts and opinions from our talented and creative team across the globe.
Content after Covid: How to adapt your content marketing to a post-pandemic world
I’m Ellen, I’m a content writer, and I have a problem. Up until recently, no matter what I drafted, be…
What I learned from a bad brief
Uh oh. It’s happened again. You’ve got a bad brief. “I was thinking 600 words around the concept of ‘systems’….
The long and short of it: Is shorter really better in B2B social?
When you’re scrolling through social media, what catches your attention? As social media users, we don’t stop to think about…
Why I’m giving up on the ‘next big thing’
Remember Clubhouse? Chances are, if you were working in or around the digital marketing world in spring 2021 (extra points…
To B2B or not to be? Why I’m calling time on the B2C/B2B marketing divide
Some years back, when a much younger, fresher version of myself started life in B2B marketing, one of the first…
Marketing Executive
We’re growing again at Branch Road, and we’re looking for a new hire to expand our Marketing Operations team.
Why overservicing is bad for business
I’ve been working in PR for the best part of a decade, and during that time overservicing has always been…
Join our growing agency
We’re growing fast at Branch Road, and we’re looking for three new hires to join us on our journey! We’ve…
Why good storytelling is the key into new global markets (and how to do it)
The odds are pretty simple: you’ve either been knocked sideways by the pandemic or your business has seen growth. However…
How to turn every customer engagement into a customer advocacy success
Customer advocacy plays a vital role in building brand awareness and driving sales. 61% of B2B buyers rely on peer…
How we adapt quickly to new clients and shifting requirements
Until October 2017 I worked in-house for a fast-growth, global SaaS vendor. During my time there I was largely in…
3 things you should expect from your agency
If you ask our clients, I’d like to think they’d say we’re ‘an extension of the team’, ‘know nearly as…