Helping Zero Latency drive ticket sales in a new market
Zero Latency: PR Awareness Campaign
To successfully launch Zero Latency in Ireland, the team needed support creating awareness and driving pre-launch ticket sales for the consumer VR gaming experience.
We created a pre-launch campaign which aimed to do three things. First, we had to tell the story of the Ireland-based entrepreneurs bringing Zero Latency to the people of Dublin. Second, we needed to drive awareness of the opening. And third, drive ticket sales through trackable links in earned media.
We also secured a pre-launch press day for eight major media outlets, with a bid to place‘launch day’ reviews in top-tier media.
Secured press coverage in every Irish daily newspaper, including The Irish Independent, The Irish Sun, The Irish Times and Irish Examiner, as well as broadcast coverage on RTÉ and TG4
Organised an exclusive press day, pre-opening, and generated 8 pieces of in depth review coverage on and around launch day.
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