Delivering a global portfolio of 18 customer advocacy videos in 8 weeks
The Brief
With its international flagship event Oracle Open World only two months away, Oracle wanted to showcase its global success by shooting video stories with customers in Europe, Asia, and the Pacific.
Our Approach
Pre Production:
With timelines tight, we spent time understanding each customer story, focusing on pre-planning and the necessary co-ordination involved in shooting in nine different countries, in eight weeks. Leading customer calls and researching locations, we created entertaining and relevant storyboards, talk tracks, and filming schedules, that captured the story accurately and told it in an engaging way.
Production:
Allocating just two days per shoot, we ensured efficiency in filming and maximised every opportunity to capture great content. Travelling with small, but effective crews meant we could pivot instantly when customer needs and requirements changed during production.
Post Production:
We turned around each edit within three days and worked with Oracle to create a structured internal sign-off process to ensure we met the Oracle Open World deadline.
The Impact
We organised, filmed and delivered 9 x 60 second, and 9 x 90-second customer advocacy videos from regions including Japan, Taiwan, Fiji, Australia, Madrid, Slovenia, London and China.
Two of our videos were played during Oracle CEO’s keynote speech at Oracle Open World in San Francisco. The rest were used throughout the event in breakout sessions and displayed on screens around the venue.
When delivering a project under tight time pressures, it makes such a difference to work with a company that you know just gets ‘it’ in terms of taking our brand guidelines on board, putting the customer first, storytelling and the fact that you don’t have the runway to always organise things quite as much as you would like. Working with Kelly and Simon was like having an extension to the team. Their storyboarding and interview skills definitely helped ensure that what was shared with the customers was right first time, and that the final output hit the mark.