Helping Movio reach an international audience

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Movio: Media coverage & video content

The Brief

With a low profile outside of ANZ and the US regions, Movio wanted to raise brand awareness in the UK, and position itself as the leader in data-driven marketing solutions for the film industry

The Branch Road team are savvy, dynamic and know what they’re talking about! They take the time to understand your brand, products and any challenges, coming up with innovative ways to maximise your PR efforts

Holly Jones, Head of Marketing
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CineEurope — Anthem
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CineEurope — Social Cut
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Vistacon — Behind the Scenes
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Vistacon — Love of Cinema
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Vistacon — Me and Movio

Our Approach

We created a profile-building campaign which focused on networking activities with key media contacts, resulting in national and industry coverage

With targeted media outreach, we boosted the profile of Movio Chief Executive, Will Palmer, through securing exclusive media interviews and resulting coverage

Leveraging Movio’s key industry events, we created customer advocacy and explainer videos across Europe and ANZ

Impact

Delivered significant ‘profile piece’ media coverage, including broadcast coverage in CNBC and online industry pieces with Econsultancy, The Culture Trip, Screen Daily, Candid, Cinema Technology and Verdict.  

Created engaging video content to populate Movio’s blog, marketing and social media content campaigns – driving awareness 

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