By harnessing the issue of air pollution, we worked with WE Communications to build an awareness campaign focused on demonstrating how FLIR’s technology enables people to physically see air pollution. By using FLIR’s thermal imaging cameras, we were able to create highly compelling visuals which brought the issue to the forefront and was crucial for raising awareness.
We created two high-impact videos for the UK and Germany to demonstrate how the transport sector is the number one pollutant. Then, we amplified the videos across top-tier media outlets, hooking into Sadiq Khan’s plans to reduce air pollution in London.
We generated coverage in over 21 UK outlets including Evening Standard, Reuters, BBC 10 O’clock news, Science Daily, Edie.net, Energy & Environment Management, AOL and MSN. Reaching a total audience of +98 million