Building a content-driven demand generation platform for Dropbox

Dropbox: Demand Generation Blog Platform

The Brief

Dropbox Business needed help raising awareness and generating leads among C-Suite executives and senior decision makers from their Book of Business (BoB) targets – comprising organisations across Europe from the retail, media, education, IT and construction sectors.

Blog Homepage — Desktop & Mobile
Mobile/Tablet Mobile View
Archive Category Page

Our Approach

  • We created and now fully manage the Dropbox Business UK, French and Germany blog. This involves creating 2 x unique blogs per week varying from thought leadership content, ghost written blogs from Dropbox execs, and customer stories.
  • Each blog links to a suitable gated asset providing a logical next engagement – which we create and design – so that the blog also serves as a lead generation engine and an educational tool for Dropbox’s audience.
  • Blog content is then promoted, by Dropbox, to BoB contacts on social channels.


  • Engaged over 60% of our total addressable market – the BoB contacts
  • Drove thousands of visitors every month to the blog and other assets
  • Millions of impressions generated
  • Hundreds of leads delivered

Branch Road listens to the organisations they work with, they learn the brand, they learn the personality and they deliver on those stories accordingly. That’s one of the great things about working with them.

Emma Samuel, Head of Industry Marketing, Dropbox
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