Measuring results in PR: Have we cracked the code?
It’s no secret that we all want to see results when it comes to PR campaigns. There’s certainly nothing wrong…
Category: PR
Why overservicing is bad for business
I’ve been working in PR for the best part of a decade, and during that time overservicing has always been…
3 things you should expect from your agency
If you ask our clients, I’d like to think they’d say we’re ‘an extension of the team’, ‘know nearly as…
4 ways sports marketers and comms teams should react when live events get cancelled
With live sports expected to return imminently – albeit behind closed doors – what have marketing teams been doing to…
How to transform a story from niche to national
While many organisations increasingly focus on an integrated approach to marketing and communications, media relations continues to play an important…
5 considerations for comms in times of crisis
Over the past few months, the coronavirus pandemic has rapidly and drastically impacted almost every aspect of our lives. We’re…