Is it time to shift your social media strategy towards TikTok?
“Does my business need to jump on the TikTok wave?” If this question has crossed your mind, you’re not alone….
Category: Content Marketing
2022 Email marketing trends
Unlike SEO, PPC, and display ads, email marketing has been around for a long time and hardly seems noteworthy of the headlines anymore. It might even seem a bit boring to some…
Inclusivity in marketing: The power of words
Today, brand messaging needs to be mindful of diverse voices across many different groups of people. Inclusivity isn’t just a…
5 tips for making content that resonates across different markets
Fact: The average person is exposed to over 5,000 brand messages every single day. Another fact: They’re probably only aware…
Humour in B2B marketing: Time to get F****
You know what grinds my gears? People saying: “You can’t be funny because you’re a woman.” “You can’t tell dirty…
Content after Covid: How to adapt your content marketing to a post-pandemic world
I’m Ellen, I’m a content writer, and I have a problem. Up until recently, no matter what I drafted, be…
What I learned from a bad brief
Uh oh. It’s happened again. You’ve got a bad brief. “I was thinking 600 words around the concept of ‘systems’….
Why I’m giving up on the ‘next big thing’
Remember Clubhouse? Chances are, if you were working in or around the digital marketing world in spring 2021 (extra points…
To B2B or not to be? Why I’m calling time on the B2C/B2B marketing divide
Some years back, when a much younger, fresher version of myself started life in B2B marketing, one of the first…
Why good storytelling is the key into new global markets (and how to do it)
The odds are pretty simple: you’ve either been knocked sideways by the pandemic or your business has seen growth. However…
How we adapt quickly to new clients and shifting requirements
Until October 2017 I worked in-house for a fast-growth, global SaaS vendor. During my time there I was largely in…
4 ways to evaluate & accelerate your digital storytelling during a crisis
When a crisis like COVID-19 hits, businesses tend to go one of two ways; in a panic they halt their…