5 tips for making content that resonates across different markets
Fact: The average person is exposed to over 5,000 brand messages every single day. Another fact: They’re probably only aware…
Category: Content Marketing
Humour in B2B marketing: Time to get F****
You know what grinds my gears? People saying: “You can’t be funny because you’re a woman.” “You can’t tell dirty…
Content after Covid: How to adapt your content marketing to a post-pandemic world
I’m Ellen, I’m a content writer, and I have a problem. Up until recently, no matter what I drafted, be…
What I learned from a bad brief
Uh oh. It’s happened again. You’ve got a bad brief. “I was thinking 600 words around the concept of ‘systems’….
Why I’m giving up on the ‘next big thing’
Remember Clubhouse? Chances are, if you were working in or around the digital marketing world in spring 2021 (extra points…
To B2B or not to be? Why I’m calling time on the B2C/B2B marketing divide
Some years back, when a much younger, fresher version of myself started life in B2B marketing, one of the first…
Why good storytelling is the key into new global markets (and how to do it)
The odds are pretty simple: you’ve either been knocked sideways by the pandemic or your business has seen growth. However…
How we adapt quickly to new clients and shifting requirements
Until October 2017 I worked in-house for a fast-growth, global SaaS vendor. During my time there I was largely in…
4 ways to evaluate & accelerate your digital storytelling during a crisis
When a crisis like COVID-19 hits, businesses tend to go one of two ways; in a panic they halt their…
Top three tips on how video can strengthen your marketing campaign
Founder & Director, Simon Cliffe shares his wisdom on using video to strengthen your marketing campaigns, cut through the noise, and achieve demonstrable ROI.
Good things in small packages: Why smaller agencies are more creative
Marketers are faced with many challenges. Traditional marketing models are disappearing, fragmentation is growing, and new disruptive players are appearing. …
6 reasons to trust your marketing agency to do the job for you
We often ask whether activities should be in-house or turned over to a marketing agency. I believe the benefits of working with an agency outweigh keeping everything in house. Here’s why.